Experts in SPFโข
Our founder Holly Thaggard literally dreams about SPF, motivated by the simple yet powerful mission of stopping the epidemic of skin cancer. Here are the beliefs that drive us.
SPF is the #1 thing you can do for your skin
So we put it first in all we do. We were the first to disrupt this category driven by our founderโs mission to stop the epidemic of skin cancer. Not to mention that 90% of the signs of aging come from the sun. So weโre setting the facts straight and changing the way you think about sunscreen, for good.
Every. Single. Day.โข
Our mantra is to go where no SPF has gone beforeโฆ Think feel-good formulas youโll actually want to use, like a super hydrating moisturizer, a totally invisible makeup primer, a lightweight (and dude-approved) serum and even a shimmery, crease-proof eyeshadow. We love to transform what was once a chore into an every. single. day. ritual, slipping SPF into your favorite skincare essentials.
Superpowered SPFโข
Your skin and your life is unique to youโฆso why should your SPF be one-size-fits-all? All skin types and tones need sunscreen every day, so we create highly personalized formulas and the guidance to help you find โthe one.โ We believe in giving you the options and letting you choose. And by the way, why stop at SPF? Our formulas include protection against all of todayโs aggressors – think blue light, infrared radiation, pollution…and who knows what our chemists will discover next.
No Compromises
Weโve been clean since before it was coolโand, without ever sacrificing efficacy. We believe you shouldnโt have to choose between clean AND effective SPF. (Did you know that an estimated 73% of sunscreens donโt actually live up to their sun protection claims? Or that roughly 65% of sunscreens contain oxybenzone?) We are vegan, cruelty-free and are always investing in formula updates to keep our products as safe for people and the environment as they possibly can be.
Living Bright
Holly created Supergoop! to allow us all to live in the sunshine. Weโre not hiding inside, weโre out there owning the day, taking on our to-do lists AND bucket lists. Traveling, exploring, creating, buildingโฆand taking care of ourselves, so we can make the most of every single moment. To us, thatโs the definition of living bright.
